Thursday 23 July 2009

World of Warcraft Inches Back to China’s Desktops

China’s pasty-faced warriors and wizards may soon be headed back to their indoor lairs.

Chinese Internet company Netease received approval Tuesday from the Ministry of Culture to offer the World of Warcraft online role-playing game, according to portal Techweb. The Chinese government agency’s Web site showed the game had passed its content examination.

World of Warcraft will still need an approval from another regulator, the General Administration of Press and Publication, or GAPP, before it can be relaunched. Analysts said that it’s very likely the game will be relaunched in late August or early September.

In April, World of Warcraft’s owner, Activision Blizzard of the U.S., picked Netease to replace a company called The9 in running the game in mainland China. NetEase and Activision Blizzard jointly issued a public letter stating that the first batch of game servers will be opened in late June.

But the game has been unavailable in China since June 7 as its operators awaited regulatory approval. That has led to grumblings among fans of a game that — as anyone who has stepped foot in an Internet café in China can tell you — borders on an obsession.

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